Salty not Sweet

Identity and stationery for a boutique shop in Cleveland selling local themed merchandise and home goods. We wanted something that felt handmade and authentic, so we hand-lettered the logo and built the designs using minimal color to keep costs down. The shop features a variety of vintage goods, which inspired us to use a more retro color palette and logo style. Double thick business cards are accented with silver edge painting and use a custom die cut vintage shape. We also designed a rubber stamp for shopping bags and patterned tissue paper to add a handmade authenticity, giving the shopping experience a handmade touch.