Local Food Systems is a non-profit dedicated to facilitating business and economic networks around the agriculture industry. Businesses can be as diverse as farmers, biomass energy producers and manufacturing, and many things in between. Prospects are diverse, so we avoided heavy usage of green and plant imagery to better define their brand as networking and community growth. We carefully selected strong but subdued colors for differentiation away from farmer's markets. We skinned and designed the website in collaboration with Jeff Schuler at Substrate.